Digital Advertising Screens - Going Outdoors
Digital Advertising Screens - Going Outdoors By Richard N Williams Digital advertising is a cheap and effective method of out of home advertising made possible due to the flat screen television revolution. Modern LCD (liquid crystal display) and plasma screens are so much thinner than the CRT (cathode ray tube) televisions of old that they are often placed on walls or on mountings to display advertising information. Digital signage is very effective for advertisers too, with many benefits over traditional static posters and advertisements. Firstly, on a single advertising screen multiple adverts can be played with each commercial being changed at regular (often eight seconds) intervals. Secondly, with digital advertising content can be uploaded remotely rather than have to rely on technicians to manually post up adverts and replace older content, which has costs savings in both manpower and fuel use. Finally, digital advertising is flexible. Not only can conten...